About Us

Welcome to RWorld: A Laguna Beach Lifestyle Store

305 North Coast Highway, Laguna Beach, CA 92651 / PH: 949.715.8953

Hours: Sunday -Thursday 10:00 - 5:00; Friday-Saturday 10:00 - 6:00 

(RWorld Surf & Skate, 305 North Coast Highway, Laguna Beach, CA)

When you first walk in to RWorld Surf & Skate at 305 North Coast Highway, you immediately realize this isn’t another corporate surf shop. The unique vibe is inspired by the family owners’ artistic passions. Founder Clay Huntington owns and runs a surfboard manufacturing factory in San Clemente. A mural made from a photograph of floor in his factory forms the centerpiece of the industry-inspired decor. With its abstract resin splatters and random swirling color, it is a piece of art itself.

“We bring the hand-crafted, artisan experience of my factory to the consumer. Most people don’t realize how many highly-skilled craftsmen’s artistry goes into each and every surfboard we make.”

The entire Huntington family is part of RWorld. Clay designs and shapes surfboards; wife Kristen hand-makes one-of-a-kind jewelry; oldest daughter, Alexandria Huntington, designs tee shirts, skateboard decks, and hand-paints gorgeous one-of-a-kind surfboards; son Grant helps design the apparel and manages the surf and skate teams. Grant’s best friend Theo and his father, former Etnies shoe designer and now creative director bring their inspiration to the apparel and skate side of the business.

(RWorld Surf & Skate Owner/Founder/Shaper Clay Huntington and his son, Grant, in the shaping bay.)

“We are about the California lifestyle” says Clay, who tandem-surfed with his wife Kristen for ten years on the professional world-wide circuit and won 3rd on the World Tandem Tour in 2008 and 2009. "We've surfed all over the world and seen amazing places, but there's nothing like the Southern California active and artistic lifestyle we have here."

(Clay and Kristen Huntington, tandem surfing at Queens in Waikiki, HI in 2009)

RWorld is also about charity, both locally and around the world. “We are all about fun, but we are also a socially conscious business that wants to give back through our ‘One for Life’ program, in which every RWorld product purchased helps provide the means to save a child’s life from Malaria. My wife and I were on the international professional Tandem surfing tour and were ranked 3rd in the world in both 2008 and 2009. We know how professional surf contests are held in some of the poorest countries in the world in the “Malaria Belt” in which a child dies every minute from a completely preventable disease. It’s time the surfing community helped solve this epidemic.” RWorld also supports local schools fundraising efforts through “The Opportunity Project.”